{"id":2511,"date":"2019-07-03T21:17:56","date_gmt":"2019-07-03T21:17:56","guid":{"rendered":"http:\/\/westernmirror.com\/?p=2511"},"modified":"2019-07-03T21:17:59","modified_gmt":"2019-07-03T21:17:59","slug":"atl-expands-product-line-up-with-lg","status":"publish","type":"post","link":"https:\/\/westernmirror.com\/?p=2511","title":{"rendered":"ATL expands product line-up with LG"},"content":{"rendered":"\n

Appliance Traders\nLimited (ATL) has revealed a new business partnership with international\nindustry innovator, LG. The partnership was officially announced at the PSOJ Members\nMingle on Thursday, June 27, at the ATL Showroom in Montego Bay.  <\/strong><\/p>\n\n\n\n

The new partnership sees the 51-year-old Jamaican retailer\ntrading LG\u2019s state-of-the-art business and residential products including VRF\nand split unit ACs, consumer electronics including televisions and audio\nequipment, domestic appliances and hospitality amenities across its three\nbranches. Many of these items were showcased at the event to the intrigue of\nthe local professionals in attendance.<\/p>\n\n\n\n

\u201cThrough the LG partnership, ATL will offer a more diversified and even more competitive line-up of products, especially across the industrial solutions space,\u201d shared Maya Johnston, Commercial Director at ATL. Within the anticipated line-up, she also shared that the ATL team is most excited to expand their AC offering, \u201cATL is known for Air Conditioners and this partnership increases our competitive edge, giving us even greater flexibility to undertake domestic as well as large scale commercial projects,\u201d she continued.\u00a0 <\/p>\n\n\n\n

\"\"
Makeba Bennett-Easy, CEO of The Private Sector Organization of Jamaica, shares a moment with Maya Johnston, Commercial Director at Appliance Traders Limited.<\/figcaption><\/figure>\n\n\n\n

The AC units, as well as the brand\u2019s domestic line and\nhospitality amenities, boast increased energy conservation, a platform echoed\nby their new Jamaican partner. \u201cLG has well-established eco-policies and are\ncommitted to manufacturing appliances and electronics that are eco-friendly. As\na \u2018green\u2019 company, this directly aligns with our initiatives as more businesses\nin Jamaica are making the eco-switch,\u201d Johnston shared proudly.<\/p>\n\n\n\n

The ATL team will also venture into new territory with LG\nBusiness Solutions providing Outdoor LED Signage and Digital Screens for\ndisplays, advertising and media. An ode to innovation, Johnston said the LG\nscreens would provide a boost to local advertisers and retailers, \u201cTo make an\nimpact on the modern consumer, companies have to employ tactics that are\nengaging and creative. Digital signage evokes the immediate \u2018wow factor\u2019. With\noutstanding visibility, these screens will bring a multi-sensory experience to\nviewers\u201d.<\/p>\n\n\n\n

A 60-year-old company, LG has always been on the cutting\nedge of consumer electronics and appliances and now joins ATL\u2019s enviable roster\nof top tier brands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Appliance Traders Limited (ATL) has revealed a new business partnership with international industry innovator, LG. The partnership was officially announced at the PSOJ Members Mingle on Thursday, June 27, at the ATL Showroom in Montego Bay. <\/p>\n","protected":false},"author":1,"featured_media":2493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1369,1368,1367,1339],"class_list":["post-2511","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-appliance-traders-limited","tag-atl","tag-lg","tag-psoj"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts\/2511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2511"}],"version-history":[{"count":1,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts\/2511\/revisions"}],"predecessor-version":[{"id":2512,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts\/2511\/revisions\/2512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/media\/2493"}],"wp:attachment":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}