{"id":2372,"date":"2019-05-29T19:07:39","date_gmt":"2019-05-29T19:07:39","guid":{"rendered":"http:\/\/westernmirror.com\/?p=2372"},"modified":"2019-05-29T19:11:52","modified_gmt":"2019-05-29T19:11:52","slug":"%ef%bb%bfstrategies-to-boost-your-business-on-social-media%ef%bb%bf","status":"publish","type":"post","link":"https:\/\/westernmirror.com\/?p=2372","title":{"rendered":"\ufeffStrategies to boost your business on social media\ufeff"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>What are the best strategies to boost your business with social media? <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is growing in\npopularity as it has become the &#8220;go-to&#8221; option for effective marketing.\nIn the U.S. especially, a\nlarge percentage of businesses use social media as a major marketing platform. However, how does\nthis apply to businesses in Jamaica? Well, social media is now being considered as a marketing\ntool as more and more business owners discover its usefulness and relevance. As we revolutionize the way we reach\nour target audience, it is imperative\nthat\nyou know how to make social media marketing work for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we will explore five strategies for using\nsocial media to boost your business this year as well as the relevant tools to assist you\nin doing so.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Know\nyour customers and competitors on social media<\/strong>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Access to comprehensive data on your competitors and target\nmarket is of paramount\nimportance when\nit comes to successful marketing. This involves knowing your target audience,\nwhat you&#8217;re competitor&#8217;s have brewing in their cauldron of ideas and where your\nmarket is aiming at. This information will fuel the possibility of creating\nbetter marketing strategies and marketing decisions altogether.You may be wondering, &#8220;How will I get this\ninformation?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through monitoring specific\nconversations taking place online, you\ncan learn several things based on your own focus. In fact, by using one of the\ntop social listening tool, <strong>Sentione<\/strong>(Forbes 2019),you can to monitor keywords across the\nweb and social media, find influencers, gain more knowledge on your audience\nand conduct market research.\nThere are several other tools with similar features, however, A\ngood social listening strategy\nenables you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Monitor your brand name, zone in on\ndiscussions that make mention of your brand and join the conversation whenever a potential client is looking into your product or customer\nservice implications.<\/li><li>Keep\ntabs on competitors so you are able to comprehend what their digital marketing\nis, its effectiveness, the population of their audience and the types of\ncontent they produce.<\/li><li>Discover\nbetter influencers for collaboration which involves monitoring certain\naudiences and keywords in order to source the best influencers in that niche.<\/li><li>Comprehend\nthe personality of your audience, their geographical location, the hashtags and\nkeywords they frequently use, their preferred content and so on.<\/li><li>Thoroughlyassess the emotional reactions of consumers\/customers\/clients (choose most\nappropriate word) to measure the success of a campaign.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Build conversation by using\ncharismaticvideos for advertisement on Facebook.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Videos remain a cut above\nthe rest as it regards to click through rates and conversions. Among the trends\nthat help tocreate a\nstrongeronline presence is personalization. Customers prefer personalized content and thus gravitate towards it\nmore reaulting in consistently increasing conversion rates and sales.\nTherefore, Facebook now allows you to make Dynamic Ads which aid in delivering personalized ad\nexperiences through videos. I am certain you may have seen these videos while\nbrowsing through Facebook during your lunch hour at work. However, to make the\nmost of this tool you must have data on your audience to make a personalized ad\nmore &#8220;personal&#8221;. You can also check out <strong>Idomoo<\/strong><strong>, <\/strong>aFacebook marketing partner with\nfeatures that helpyou to create these ads.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Transform your employees into brand\nambassadors<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now, this strategy is unique\nto the previous strategies mentioned. It entails increasing brand awareness and producing better\nresults through the representation of the company&#8217;s messageby employees. This type of promotion can have an enormous\nimpact on website traffic and social media engagement as they will essentially be using their platform to build yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To develop an employee\nadvocacy campaign\nit is important that you consider the following strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Motivate\nyour team to share your content and develop a company culture that is built on\nthis form of advocacy which\nwill further encourage their enthusiasm.<\/li><li>Give\nguidelines to avoid any harm to the company&#8217;s reputation and to also avoid&nbsp; the sharing of misleading information.<\/li><li>Ensure\nan efficient and user friendly\nsystem is implemented to\nfacilitate employees carrying out these tasks. Having such a system in place will ensure that content is easily\naccessible and will make it easier to monitor what is shared thus reducing the\nlikelihood of misrepresentation.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Smarp <\/strong>is a\nplatform that facilitates employee engagement and advocacy through an internal\ncontent hub that has all the relevant information needed and more. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Highlight your branding on Social Media\nwithout a designer.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So far, we have explored three strategies to boost your\nbusiness on social media and we will now zone in on branding, social\nmedia branding in particular. It&#8217;s vastly known that visual content results in greater engagement on social\nmedia but it may be detrimental if the visual content does not match your\nbrand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For your content to earn the\ntrust needed by your target audience, social media channels should be\nconsistent in developing one\nspecific branded visual language. It should be meticulously designed and in alignment with your brand identity.\nThough it can be a definite challenge with the absence of the aid of a graphic\ndesigner, if you need assistance with this process it may be wise to check out <strong>PromoRepublic\n<\/strong>which helps you to create these branded visuals with a wide variety of\nfeatures. In the world of business, research is always a relevant option if you\nwant great results. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>One on One Action, reach out to your\naudience.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The final strategy I will\ncover is customer engagement\nwhich involves\nreaching out to your audience with a one on one approach. It helps you build\nyour knowledge of the customers and shorten the sales cycle thus, improving\nconversions. Furthermore, it helps\nto build rapport which is essential in customer rentention. This\nstrategy can be effectively\nperformed by sending targeted messages with consistency and in real\ntime. However, how can you keep in-touch with your customers when you&#8217;ve\nmanaged to lead them right on to your websites? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, <strong>Drift <\/strong>is a\nconversational marketing platform that can be used as a means of keeping the\nconversation going.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are so\nmany ways to make social media marketing work for you but ultimately, you need to find the right\nrecipe to cook up success in building your business and keeping competitors on\ntheir knees (you mean\ntoes right?). Through experimenting with new strategies,\nutilizing data effectively and constant optimization of your approach, you will be better able to leverage social media\nplatforms to the advancement of your business. Considering that social media is\nquickly becoming a preferred marketing platform\nworldwide, Jamaica\nshouldn&#8217;t be far behind in filling that missing link in the global chain. The\ntools are available and accessible so with some research and consistency\nyou could just be a click away from business success through social media\nmarketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Highlights Research and Strategic Management Solutions <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Email: <\/em><a href=\"mailto:info@highlightsresearch.com\"><em>info@highlightsresearch.com<\/em><\/a><em> \/876-424-2054 <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Website: highlightsresearch.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>IG: highlightsresearchja <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is growing in popularity as it has become the &#8220;go-to&#8221; option for effective marketing. In the U.S. especially, a large percentage of businesses use social media as a major marketing platform.<\/p>\n","protected":false},"author":2,"featured_media":2373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2372","post","type-post","status-publish","format-standard","has-post-thumbnail","category-feature"],"_links":{"self":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts\/2372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2372"}],"version-history":[{"count":1,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts\/2372\/revisions"}],"predecessor-version":[{"id":2374,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/posts\/2372\/revisions\/2374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=\/wp\/v2\/media\/2373"}],"wp:attachment":[{"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westernmirror.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}