Sandals terminates lease of Beaches Sandy Bay
In a release, Sandals indicated that the property no longer fit into its strategy vision “As part of our Luxury Included® concept and strategy, we continually strive to improve our products for our guests. The past few months have seen exciting enhancements and large scale renovation projects undertaken at several of our resorts across the Caribbean, all part of an investment plan to expand and enhance the company’s offerings over the coming decade. However, despite the successes of Beaches Sandy Bay, the resort no longer fits the long term strategy and vision of our organization and we will look to pursue other exciting opportunities elsewhere,” disclosed Marcia McLaughlin, the group’s Public Relations Director.
According to McLaughlin, as part of their unwavering commitment to both guests and the property’s workforce, SRI has reached mutual agreement with the owners of the hotel to maintain full operations through to August 31, 2012, in order to accommodate existing bookings. Guests scheduled to stay at Beaches Sandy Bay after August 31, will have the option to change their booking to any like accommodation at another Beaches Resort in Jamaica without penalty or change fees.
Members of the existing workforce will be relocated to sister properties based on availability. In the event that suitable positions are not available, Sandals says it will abide by all legal requirements to ensure the most amicable separation is effected.
Sandals says the owners of the property, Poinicianna Resorts Limited has made known their intention to resume the day to day running of the hotel immediately on the Sandals’ departure.